Focus on French Launches

Most welcome in this period of the year, moisturizing mists are the new summer skincare gesture. Whether as a dermocosmetics or ‘superfood’ version, there is nothing more pleasant than these mists, which offer an additional moisturizing boost after water cleansing, a sports session, a flight, or in an air-conditioned atmosphere… We are all going to spray ourselves, any time of day! [Read more ]

May 26, 2017
Petal skincare
45 Results
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May 12, 2017 Focus on French Launches
Reinventing cosmetics basics

How can you transform daily products into magic innovations? Always by combining packaging innovation with formulation innovation. Here is a selection of four really original creations which brilliantly revisit a shower gel, a makeup remover, a moisturizing cream, and black mascara. [Read more ]

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May 5, 2017 Focus on French Launches
Nuts about coconut!

Just like monoï, which it will replace this summer, coconut oil hangs heavy in the air and provides daily products with an exotic, sweet touch. Shower gels, shampoos, oils, masks, hair treatments, scrubs… coconut is embarking on a cosmetics campaign! [Read more ]

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April 28, 2017 Focus on French Launches
Peony, this spring’s star!

Its delicate scent enchants perfumery... but it is not just about its scent. Its antioxidant, soothing, perfecting virtues are also interesting in skincare. And brands ceaselessly use this generous flower endowed with a subtle, complex perfume to offer us a whole variety of products. [Read more ]

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April 21, 2017 Focus on French Launches
Hair: the triumph of powder textures

After the success of dry shampoos, here come powder conditioners and hair styling products. Light as the clouds and ultra-convenient, they do not need to be rinsed off, they suit all hair types, and they are time-saving. This texture, which is definitely on a roll on the hair care segment,... [Read more ]

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April 14, 2017 Focus on French Launches
Anti-pollution is spreading to organic cosmetics

From cleanser ranges to day creams and serums, organic-certified cosmetics have every reason to claim ‘anti-pollution’ virtues. [Read more ]

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April 7, 2017 Focus on French Launches
Lip powders

These silky powder lipsticks (the powder is coated with volatile oils for a good sliding effect and a velvety, but not too dry sensation) explore a new way to light up your smile. Result? You will boast petal lips with a matte finish and get the impression you do not have any material on your... [Read more ]

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March 31, 2017 Focus on French Launches
Magnetic locks in cosmetics

It is the sort of invisible detail you only notice when you use the product, but it makes all the difference. Lodged in perfume bottle caps, these tiny magnets have become the signature of luxury cases. And they are spreading across makeup and face care segments. [Read more ]

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March 24, 2017 Focus on French Launches
Cleansing and/or exfoliating powders

It is the new scrub texture. Just mix these powders based on white clay and skincare actives with some water or your daily cleanser to ‘boost’ it, and you are done! You will get a real baby’s skin. Often conditioned as saltcellars, these sensational powders increase pleasure,... [Read more ]

March 17, 2017 Focus on French Launches
When sports inspire the cosmetics industry…

Skin training, beauty coaching, skin fitness… Whether we talk about slimming products, sunscreens, makeup, or face care, the cosmetics ranges dedicated to sportswomen or inspired from sports are on a roll. Beautiful and athletic: that is the new credo. [Read more ]

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March 10, 2017 Focus on French Launches
White powders

Born ‘backstage’, these finishing powders can be scary at first (that fear of transforming into a geisha!), but women do adopt them. As a matter of fact, they are now available in supermarkets! [Read more ]

March 3, 2017 Focus on French Launches
Innovative masks

There is no doubt creativity is most productive in the cosmetics segment of face masks. Among the hundreds of new launches, here is a selection of four masks with ‘special effects’ which are really astonishing given their materials, actives, or effects, and might actually pave the... [Read more ]

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February 24, 2017 Focus on French Launches
Very fruity… slimming products!

Apples, pears, citrus fruit… though more exactly grapefruit, here. But you can also find mangosteen, quince, blackcurrant, litchi… Is this the end of almighty caffeine? Absolutely not! It is still here, only it is surrounded by fruit to renew the specialty and take advantage of... [Read more ]

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February 17, 2017 Focus on French Launches
Metal packaging is gaining ground on the makeup segment

More modern and ‘cleaner’, metal ‘ages’ better than resin and easily adapts to our new travelling habits. If the most trendy makeup brands have adopted it for their spring looks, some of them count on it to freshen up a bit… [Read more ]

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February 10, 2017 Focus on French Launches
Slimming scrubs

For even more efficient slimming skincare, and because we must admit that spring 2017 is, apart from rare exceptions, poor in terms of innovation, ‘figure’ scrubs might be the good idea to bear in mind to boost slimming product sales. [Read more ]

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February 3, 2017 Focus on French Launches
Blush palettes

It is the end of mono blush! Two, four, or even seven colours of blush are now available in the same palette! That is just perfect to offer our cheekbones a tailor-made shade. Cheeks are definitely in the spotlight this spring… [Read more ]

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January 27, 2017 Focus on French Launches
Pores are the stars of spring 2017!

Beware, The Pore Connection is coming! Cleansers/makeup removers, lotions, patches, peelings, masks, creams… this spring will mark the consecration of the pore! Of course, the triumph of perfect skin texture is deeply influenced by Asian trends. One thing is for sure, these cosmetics... [Read more ]

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January 20, 2017 Focus on French Launches
Nail varnish is going green

From now on, you will find quite surprising ingredients in the composition of nail varnish, like radish, manioc, or potato… Everyone knows that right now, nail varnish cannot be organic-certified. Some have already tried, but without success: it does need a bit of chemistry to meet... [Read more ]

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January 13, 2017 Focus on French Launches
Cleansing gloves

There is no doubt they are the quickest way to remove makeup (well, you still need to wash them yourself or in the washing machine afterwards). Softer and less polluting than wipes, they prove both cheap and ecological. And as they are very efficient to remove anything (even waterproof mascara),... [Read more ]

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January 6, 2017 Focus on French Launches
Silk tree

Its anti-fatigue and detoxifying action, particularly helpful in this period of the year, has been seducing more and more cosmetics brands. What lies behind this meaningful name? Face creams, but mostly high-performance eye contours. [Read more ]

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December 23, 2016 Focus on French Launches
2-in-1 lips & cheeks makeup

Lips and cheeks united for spring makeup! To put a stop to the multiplication of products, these cosmetics double agents actually prove both ingenious and harmonious. At least, with them, you can be sure your complexion and lips will be matching, and that is quite important, although we often... [Read more ]