Focus on French Launches

Of course, electronic devices are not cosmetics, but we cannot but talk about this booming trend set to spread everywhere after summer (cleansing and skincare, massage, hair, and even makeup)… Let’s start with the bad news though: access to high-tech beauty is quite expensive. But the good news is: beauty toys arrive in supermarkets, and prices begin to be more affordable. [Read more ]

July 20, 2017
Sock masks for feet

July 13, 2017
Liquid lipstick
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June 23, 2017 Focus on French Launches
The mist craze is spreading to the body

Mists are getting ever more attractive! After the face, they will reveal particularly delicious on the body on sunny days (but not only). Very light and fast, they should reconcile all women with daily body hydration! [Read more ]

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June 16, 2017 Focus on French Launches
Who does not have their own face moisturizing mist yet?

Most welcome in this period of the year, moisturizing mists are the new summer skincare gesture. Whether as a dermocosmetics or ‘superfood’ version, there is nothing more pleasant than these mists, which offer an additional moisturizing boost after water cleansing, a sports session,... [Read more ]

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June 8, 2017 Focus on French Launches
A revival in heavy leg treatments

First, they have changed their names. They are no longer called ‘heavy leg treatments’, but ‘light leg treatments’. Now, that is much prettier and judicious – in particular from a regulatory standpoint, since the term ‘heavy legs’ falls into the scope of... [Read more ]

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June 2, 2017 Focus on French Launches
Nail polish removers are going much more natural and green

They no longer smell like solvent, are perfumed with essential oils, contain biosourced* ingredients, and (often) have oily textures. Some of them are even 100% natural and Ecocert-certified. In any case, they dry our nails much less and are much more environmentally friendly. They are far from... [Read more ]

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May 26, 2017 Focus on French Launches
Petal skincare

No, it is not an image beauty is keen on, but real flower petals that beautify our face care products at first sight! Similar to small paintings, they enchant us every day. With their homemade and somewhat vintage appearance, they are devilishly feminine, and as delicious to smell as they are... [Read more ]

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May 19, 2017 Focus on French Launches
Inventive self-tanners

Everyone thought that was it. But we had buried self-tanners a little too soon… If the market has been slowing down – because of the ‘glow’ and desire to get more and more natural and invisible results – a few cosmetics innovations will actually take you by... [Read more ]

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May 12, 2017 Focus on French Launches
Reinventing cosmetics basics

How can you transform daily products into magic innovations? Always by combining packaging innovation with formulation innovation. Here is a selection of four really original creations which brilliantly revisit a shower gel, a makeup remover, a moisturizing cream, and black mascara. [Read more ]

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May 5, 2017 Focus on French Launches
Nuts about coconut!

Just like monoï, which it will replace this summer, coconut oil hangs heavy in the air and provides daily products with an exotic, sweet touch. Shower gels, shampoos, oils, masks, hair treatments, scrubs… coconut is embarking on a cosmetics campaign! [Read more ]

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April 28, 2017 Focus on French Launches
Peony, this spring’s star!

Its delicate scent enchants perfumery... but it is not just about its scent. Its antioxidant, soothing, perfecting virtues are also interesting in skincare. And brands ceaselessly use this generous flower endowed with a subtle, complex perfume to offer us a whole variety of products. [Read more ]

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April 21, 2017 Focus on French Launches
Hair: the triumph of powder textures

After the success of dry shampoos, here come powder conditioners and hair styling products. Light as the clouds and ultra-convenient, they do not need to be rinsed off, they suit all hair types, and they are time-saving. This texture, which is definitely on a roll on the hair care segment,... [Read more ]

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April 14, 2017 Focus on French Launches
Anti-pollution is spreading to organic cosmetics

From cleanser ranges to day creams and serums, organic-certified cosmetics have every reason to claim ‘anti-pollution’ virtues. [Read more ]

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April 7, 2017 Focus on French Launches
Lip powders

These silky powder lipsticks (the powder is coated with volatile oils for a good sliding effect and a velvety, but not too dry sensation) explore a new way to light up your smile. Result? You will boast petal lips with a matte finish and get the impression you do not have any material on your... [Read more ]

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March 31, 2017 Focus on French Launches
Magnetic locks in cosmetics

It is the sort of invisible detail you only notice when you use the product, but it makes all the difference. Lodged in perfume bottle caps, these tiny magnets have become the signature of luxury cases. And they are spreading across makeup and face care segments. [Read more ]

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March 24, 2017 Focus on French Launches
Cleansing and/or exfoliating powders

It is the new scrub texture. Just mix these powders based on white clay and skincare actives with some water or your daily cleanser to ‘boost’ it, and you are done! You will get a real baby’s skin. Often conditioned as saltcellars, these sensational powders increase pleasure,... [Read more ]

March 17, 2017 Focus on French Launches
When sports inspire the cosmetics industry…

Skin training, beauty coaching, skin fitness… Whether we talk about slimming products, sunscreens, makeup, or face care, the cosmetics ranges dedicated to sportswomen or inspired from sports are on a roll. Beautiful and athletic: that is the new credo. [Read more ]

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March 10, 2017 Focus on French Launches
White powders

Born ‘backstage’, these finishing powders can be scary at first (that fear of transforming into a geisha!), but women do adopt them. As a matter of fact, they are now available in supermarkets! [Read more ]

March 3, 2017 Focus on French Launches
Innovative masks

There is no doubt creativity is most productive in the cosmetics segment of face masks. Among the hundreds of new launches, here is a selection of four masks with ‘special effects’ which are really astonishing given their materials, actives, or effects, and might actually pave the... [Read more ]

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February 24, 2017 Focus on French Launches
Very fruity… slimming products!

Apples, pears, citrus fruit… though more exactly grapefruit, here. But you can also find mangosteen, quince, blackcurrant, litchi… Is this the end of almighty caffeine? Absolutely not! It is still here, only it is surrounded by fruit to renew the specialty and take advantage of... [Read more ]

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February 17, 2017 Focus on French Launches
Metal packaging is gaining ground on the makeup segment

More modern and ‘cleaner’, metal ‘ages’ better than resin and easily adapts to our new travelling habits. If the most trendy makeup brands have adopted it for their spring looks, some of them count on it to freshen up a bit… [Read more ]

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February 10, 2017 Focus on French Launches
Slimming scrubs

For even more efficient slimming skincare, and because we must admit that spring 2017 is, apart from rare exceptions, poor in terms of innovation, ‘figure’ scrubs might be the good idea to bear in mind to boost slimming product sales. [Read more ]