Focus on French Launches

Is it the publication of the Cosmos European standard on natural and green cosmetics that stimulates the use of recyclable packaging? Be it as it may, things are changing both in terms of packaging and formulas! Beauty, the overpackaging industry, is actually making efforts to pollute less. [Read more ]

October 12, 2017
Red eye shadows

October 5, 2017
Fresh cosmetics

September 28, 2017
Forest bathing…
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September 14, 2017 Focus on French Launches
Innovative post-summer mascaras

A tailor-made volume thanks to a barrel to tighten, a small bottle to shake like that famous drink, and which no longer dries out – or almost –, formulas in tubes or with vitamin-boosted vinyl effects… once again, the mascaras launched this autumn breathe new life into the... [Read more ]

September 7, 2017 Focus on French Launches
The return of soap

With its natural formula and unique cleansing power, it has got it all to seduce organic-addicts and other vegan-maniacs. New, innovative textures (in the form of a tube, ball, or powder) are putting this basic cosmetic product back in the spotlight. [Read more ]

August 31, 2017 Focus on French Launches
Sweden in the spotlight

Want some naturalness and eco-friendly simplicity? Swedish brands will make you get back to basics. Their names are often quite hard to pronounce for foreigners, but their state of mind – a hymn to nature and ecology – seduces an increasing number of people, including major groups.... [Read more ]

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July 27, 2017 Focus on French Launches
E-beauty is gaining ground

Of course, electronic devices are not cosmetics, but we cannot but talk about this booming trend set to spread everywhere after summer (cleansing and skincare, massage, hair, and even makeup)… Let’s start with the bad news though: access to high-tech beauty is quite expensive. But... [Read more ]

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July 20, 2017 Focus on French Launches
Sock masks for feet

They are always forgotten… but this summer, they are in the spotlight as part of the ‘mask mania’! Soaked socks to be adjusted on the feet with adhesive strips are getting more and more common. Exfoliating, moisturizing, regenerating… they provide everything you need... [Read more ]

July 13, 2017 Focus on French Launches
Liquid lipstick

It will be on everyone’s lips this fall… and it does sound the knell of gloss! More creamy and comfortable, liquid lipstick plays with contradictions. Both radiant and matte, non-sticky and long-lasting, light, but covering, it hems the mouth and reveals just as pigmented as a... [Read more ]

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July 7, 2017 Focus on French Launches
The anti-aging post-summer season will be… much spicy!

We already knew about their benefits for our health, but now we will also be able to take advantage of their anti-aging virtues. Turmeric, saffron, ginger… they all conceal treasures for our skin’s youth. And the major new cosmetics launches for the post-summer season in this... [Read more ]

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June 30, 2017 Focus on French Launches
The blotting paper revival

Their name sounds charming to the French (it is so much prettier in English!): their literal translation into French would remind of our school days, but in the field of beauty, it would be the equivalent of ‘powdered paper’ or ‘mattifying paper’. It should be admitted... [Read more ]

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June 23, 2017 Focus on French Launches
The mist craze is spreading to the body

Mists are getting ever more attractive! After the face, they will reveal particularly delicious on the body on sunny days (but not only). Very light and fast, they should reconcile all women with daily body hydration! [Read more ]

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June 16, 2017 Focus on French Launches
Who does not have their own face moisturizing mist yet?

Most welcome in this period of the year, moisturizing mists are the new summer skincare gesture. Whether as a dermocosmetics or ‘superfood’ version, there is nothing more pleasant than these mists, which offer an additional moisturizing boost after water cleansing, a sports session,... [Read more ]

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June 8, 2017 Focus on French Launches
A revival in heavy leg treatments

First, they have changed their names. They are no longer called ‘heavy leg treatments’, but ‘light leg treatments’. Now, that is much prettier and judicious – in particular from a regulatory standpoint, since the term ‘heavy legs’ falls into the scope of... [Read more ]

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June 2, 2017 Focus on French Launches
Nail polish removers are going much more natural and green

They no longer smell like solvent, are perfumed with essential oils, contain biosourced* ingredients, and (often) have oily textures. Some of them are even 100% natural and Ecocert-certified. In any case, they dry our nails much less and are much more environmentally friendly. They are far from... [Read more ]

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May 26, 2017 Focus on French Launches
Petal skincare

No, it is not an image beauty is keen on, but real flower petals that beautify our face care products at first sight! Similar to small paintings, they enchant us every day. With their homemade and somewhat vintage appearance, they are devilishly feminine, and as delicious to smell as they are... [Read more ]

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May 19, 2017 Focus on French Launches
Inventive self-tanners

Everyone thought that was it. But we had buried self-tanners a little too soon… If the market has been slowing down – because of the ‘glow’ and desire to get more and more natural and invisible results – a few cosmetics innovations will actually take you by... [Read more ]

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May 12, 2017 Focus on French Launches
Reinventing cosmetics basics

How can you transform daily products into magic innovations? Always by combining packaging innovation with formulation innovation. Here is a selection of four really original creations which brilliantly revisit a shower gel, a makeup remover, a moisturizing cream, and black mascara. [Read more ]

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May 5, 2017 Focus on French Launches
Nuts about coconut!

Just like monoï, which it will replace this summer, coconut oil hangs heavy in the air and provides daily products with an exotic, sweet touch. Shower gels, shampoos, oils, masks, hair treatments, scrubs… coconut is embarking on a cosmetics campaign! [Read more ]

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April 28, 2017 Focus on French Launches
Peony, this spring’s star!

Its delicate scent enchants perfumery... but it is not just about its scent. Its antioxidant, soothing, perfecting virtues are also interesting in skincare. And brands ceaselessly use this generous flower endowed with a subtle, complex perfume to offer us a whole variety of products. [Read more ]

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April 21, 2017 Focus on French Launches
Hair: the triumph of powder textures

After the success of dry shampoos, here come powder conditioners and hair styling products. Light as the clouds and ultra-convenient, they do not need to be rinsed off, they suit all hair types, and they are time-saving. This texture, which is definitely on a roll on the hair care segment,... [Read more ]

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April 14, 2017 Focus on French Launches
Anti-pollution is spreading to organic cosmetics

From cleanser ranges to day creams and serums, organic-certified cosmetics have every reason to claim ‘anti-pollution’ virtues. [Read more ]

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April 7, 2017 Focus on French Launches
Lip powders

These silky powder lipsticks (the powder is coated with volatile oils for a good sliding effect and a velvety, but not too dry sensation) explore a new way to light up your smile. Result? You will boast petal lips with a matte finish and get the impression you do not have any material on your... [Read more ]