Focus on French Launches

The season of hand creams has come! The good news is, at last, they are presentable, even luxurious. New nicely-shaped packaging (oval, pebbles…), original decorations, and precious formulas stand out as the end of the year approaches. Design and skincare have finally blended! [Read more ]

November 30, 2017
Beauty ferments…

November 16, 2017
Here come brows again!

November 9, 2017
Brow makeup innovations
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November 2, 2017 Focus on French Launches
Anti-blue light face care

The world of skincare is being stirred up by a new obsession: blue light. Protection (mostly antioxidant) against this 21th century scourge seems to be the winning claim right now. And the movement is still in its infancy… [Read more ]

October 26, 2017 Focus on French Launches
Gold masks

As yearend celebrations are approaching, cosmetics are getting adorned with gold, which offers its radiant virtues to a row of new cream or sheet masks for quite spectacular results! You will instantaneously turn into a real bathroom Cleopatra! [Read more ]

October 19, 2017 Focus on French Launches
Inventive… and increasingly green packaging

Is it the publication of the Cosmos European standard on natural and green cosmetics that stimulates the use of recyclable packaging? Be it as it may, things are changing both in terms of packaging and formulas! Beauty, the overpackaging industry, is actually making efforts to pollute less. [Read more ]

October 12, 2017 Focus on French Launches
Red eye shadows

It is the trendy colour this autumn, and even supermarkets have adopted it. You are scared of looking like an albino rabbit? No panic: even if it is not that easy to wear, when it is shaded with brown or purple or provides a burgundyish or earth-toned result, it gets much more flattering. [Read more ]

October 5, 2017 Focus on French Launches
Fresh cosmetics

It seems ‘fresh’ is the new trendy word in the skincare world. After the wave of smoothies and other superfoods, beauty is also doing its own shopping! There is still this idea of using food ingredients, but with a significant new parameter: they should be freshly formulated,... [Read more ]

September 28, 2017 Focus on French Launches
Forest bathing…

When the cosmetics industry embraces trees, it gets skin-beneficial actives that provide a bit of their strength. Oak, pine, mahogany, chestnut, birch… in the heart of their wood, in their leaves, bark, or buds, they all conceal treasures that enrich this autumn’s new skincare... [Read more ]

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September 21, 2017 Focus on French Launches
Face scrubs are turning over a new leaf

The ban of (polluting) polyethylene beads in rinse-off products by 2018 in France and many other countries is actually stimulating cosmetics formulators’ creativity. The latter has been inventing original scrubs by taking inspiration from peelings (AHA or enzymes) and using various... [Read more ]

September 14, 2017 Focus on French Launches
Innovative post-summer mascaras

A tailor-made volume thanks to a barrel to tighten, a small bottle to shake like that famous drink, and which no longer dries out – or almost –, formulas in tubes or with vitamin-boosted vinyl effects… once again, the mascaras launched this autumn breathe new life into the... [Read more ]

September 7, 2017 Focus on French Launches
The return of soap

With its natural formula and unique cleansing power, it has got it all to seduce organic-addicts and other vegan-maniacs. New, innovative textures (in the form of a tube, ball, or powder) are putting this basic cosmetic product back in the spotlight. [Read more ]

August 31, 2017 Focus on French Launches
Sweden in the spotlight

Want some naturalness and eco-friendly simplicity? Swedish brands will make you get back to basics. Their names are often quite hard to pronounce for foreigners, but their state of mind – a hymn to nature and ecology – seduces an increasing number of people, including major groups.... [Read more ]

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July 27, 2017 Focus on French Launches
E-beauty is gaining ground

Of course, electronic devices are not cosmetics, but we cannot but talk about this booming trend set to spread everywhere after summer (cleansing and skincare, massage, hair, and even makeup)… Let’s start with the bad news though: access to high-tech beauty is quite expensive. But... [Read more ]

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July 20, 2017 Focus on French Launches
Sock masks for feet

They are always forgotten… but this summer, they are in the spotlight as part of the ‘mask mania’! Soaked socks to be adjusted on the feet with adhesive strips are getting more and more common. Exfoliating, moisturizing, regenerating… they provide everything you need... [Read more ]

July 13, 2017 Focus on French Launches
Liquid lipstick

It will be on everyone’s lips this fall… and it does sound the knell of gloss! More creamy and comfortable, liquid lipstick plays with contradictions. Both radiant and matte, non-sticky and long-lasting, light, but covering, it hems the mouth and reveals just as pigmented as a... [Read more ]

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July 7, 2017 Focus on French Launches
The anti-aging post-summer season will be… much spicy!

We already knew about their benefits for our health, but now we will also be able to take advantage of their anti-aging virtues. Turmeric, saffron, ginger… they all conceal treasures for our skin’s youth. And the major new cosmetics launches for the post-summer season in this... [Read more ]

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June 30, 2017 Focus on French Launches
The blotting paper revival

Their name sounds charming to the French (it is so much prettier in English!): their literal translation into French would remind of our school days, but in the field of beauty, it would be the equivalent of ‘powdered paper’ or ‘mattifying paper’. It should be admitted... [Read more ]

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June 23, 2017 Focus on French Launches
The mist craze is spreading to the body

Mists are getting ever more attractive! After the face, they will reveal particularly delicious on the body on sunny days (but not only). Very light and fast, they should reconcile all women with daily body hydration! [Read more ]

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June 16, 2017 Focus on French Launches
Who does not have their own face moisturizing mist yet?

Most welcome in this period of the year, moisturizing mists are the new summer skincare gesture. Whether as a dermocosmetics or ‘superfood’ version, there is nothing more pleasant than these mists, which offer an additional moisturizing boost after water cleansing, a sports session,... [Read more ]

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June 8, 2017 Focus on French Launches
A revival in heavy leg treatments

First, they have changed their names. They are no longer called ‘heavy leg treatments’, but ‘light leg treatments’. Now, that is much prettier and judicious – in particular from a regulatory standpoint, since the term ‘heavy legs’ falls into the scope of... [Read more ]

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June 2, 2017 Focus on French Launches
Nail polish removers are going much more natural and green

They no longer smell like solvent, are perfumed with essential oils, contain biosourced* ingredients, and (often) have oily textures. Some of them are even 100% natural and Ecocert-certified. In any case, they dry our nails much less and are much more environmentally friendly. They are far from... [Read more ]

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May 26, 2017 Focus on French Launches
Petal skincare

No, it is not an image beauty is keen on, but real flower petals that beautify our face care products at first sight! Similar to small paintings, they enchant us every day. With their homemade and somewhat vintage appearance, they are devilishly feminine, and as delicious to smell as they are... [Read more ]