Trends

Dewy, glowing skin has long been a staple catwalk beauty look, but this season elevated the trend, with multiple fashion houses sending their models down the runway with faces that positively shone. There is no doubt that the biggest beauty trend to emerge from the Spring/Summer 2018 fashion shows this September was glossy skin. The good news? This is one high-fashion beauty statement that is not only easy to wear, but is also highly versatile. [Read more ]
126 Results
June 26, 2017 Trends
Cosmetics based on flower waters

Delicate, scented, and coloured, flowers are not just a pleasure for our senses: many of them have beneficial effects on the skin. Their presence in skincare rituals is nothing new, and the cosmetics industry intends to keep using them for a long time. Rose, cornflower, or lavender, flowers are... [Read more ]

June 26, 2017 Trends
Seduction: when it all hangs by a hair

What is the relationship between the French and the opposite sex’s pilosity? Is it a brake in the search for love not to carry out hair removal or, on the contrary, an advantage? The Wilkinson razor brand tried to solve this mystery with an Ipsos-conducted survey. Disparaged for decades,... [Read more ]

June 12, 2017 Trends
Nutricosmetics: a different beauty solution

Creams, gels, lotions… These are the canonical forms of cosmetics the industry has made consumers used to. However, a new generation of care products has been emerging for a while: nutricosmetics. [Read more ]

May 31, 2017 Trends
It is a short step from home to beauty salons

As more and more trades are getting ‘uberized’, the beauty industry has been creating different consumption patterns. You no longer need to go to beauty salons to have a manicure, have your hair removed, or benefit from any other treatment. From now on, you will just need a few... [Read more ]

May 29, 2017 Trends
Cosmetics based on sea water

It is widely known that sea water is good for the skin, because it is filled with various trace elements. That is the reason why the cosmetics industry has set its heart on this ingredient. Whether in supermarket references or luxury products, sea water is flooding into the beauty sphere. [Read more ]

May 10, 2017 Trends
Cosmetics for girls in bloom

Clearly, the makeup trend is getting more and more regressive. Pop and acid packaging, fruity smells, flashy colours… it is all intended to remind us of our childhood. And yet, all these playground-looking cosmetics are not made for young girls, but for women with an assertive behaviour.... [Read more ]

May 4, 2017 Trends
Cosmetics based on fruit water

Fruit is healthy. The precept ‘eat five portions of fruit and vegetables a day’ reminds us of it often enough. But if you fail consuming your daily ration of greenery, why not turn to beauty products based on fruit waters? They are also good for your skin, even if you cannot eat... [Read more ]

April 26, 2017 Trends
Eye makeup: the 5 current trends on Instagram

With its 400million daily users, Instagram is one of the most popular social platforms. Every day, major brands, bloggers, and other influencers share the latest current trends. Which ones are highly rated right now among Instagrammers? [Read more ]

April 12, 2017 Trends
Brows: beware of the hornet’s nest!

It has already been quite a while since brows became an essential segment in the cosmetics industry: all brands offer beauty products to take care of them now. And yet, makeup and hair removal in this area does require some practice. [Read more ]

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March 22, 2017 Trends
Perfumes: a tribute to rural regions…

Only the most precious nectars used to conceal both natural and rare raw materials (Rose de Mai, jasmine from Grasse, Tunisian orange blossom, Laotian Oud…), but things are changing now. More affordable editions also highlight rural regions this spring. [Read more ]

March 8, 2017 Trends
Connected beauty: the 2.0 skin diagnosis

While canonical skin type classifications (dry/combination/oily) are increasingly deemed obsolete and Manichean by cosmetics professionals, ‘automated’ skin reading is on a roll, because it is more accurate. Farewell to the naked eye interpretation of the epidermis condition, hello... [Read more ]

March 6, 2017 Trends
When beauty has hot flushes

You do not like those days when it is humid? As a matter of fact, this equation is perfect when it comes to beauty! Indeed, one of the best rituals to adopt is to regularly go to a hammam to take care of yourself. What are the advantages? How to do it? Let us immerse ourselves in a foggy... [Read more ]

February 8, 2017 Trends
Manicure for people with two left hands

To beautify your hands, there is nothing better than a well-executed, pretty, flawless manicure. And unless you go to a professional’s, it is not always easy to perfectly apply your nail varnish. But, that is not counting on the arrival of certain new products designed to make the... [Read more ]

December 12, 2016 Trends
How to feel good about… your mouth and teeth!

Ultra-bright smiles worthy of American Bfilm stars have been settling on our land for a while. Other than the fact that having white teeth is a sign of bucco-dental health, it also has an important aesthetic dimension for many of us. We have tested out the oil pulling trend, which consists... [Read more ]

November 2, 2016 Trends
Will barbershops continue to thrive?

Over the last three years, the professional hair care industry has been a witness to the rapidly increasing interest of male consumers in using professional hair care products. It is difficult to determine the exact year when barbershops started to re-emerge. According to Kline, this unique... [Read more ]

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September 21, 2016 Trends
Eco-worriers and their market impact

Sixty-four percent of consumers across the world claim that they try to have a positive impact on the environment on an everyday basis. According to a white paper published by Euromonitor International, as consumers become more environmentally conscious, organisations need to adapt to meet the... [Read more ]

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September 14, 2016 Trends
Beauty 3.0

As social networks are redefining and outlining contemporaneous beauty practices, Amazon.fr has unveiled the results of a study conducted by Opinionway to celebrate the 2nd anniversary of the Amazon Luxury Beauty store. The Internet seems to be foreshadowing tomorrow’s beauty customs. [Read more ]

© L'Observatoire des Cosmétiques
September 12, 2016 Trends
Customer path: stores and websites are complementary

As the boom of digital channels has been transforming the scope of activities of traditional business, the FFPS (French Federation of Selective Perfumery) has jointly conducted the first study to analyze the specificities of the customer path with IFOP (the French Institute of Public Opinion).... [Read more ]

May 2, 2016 Trends
Pantone® Fashion Color Report Fall 2016

Inspired by consumers’ continued search for reassurance and stability, fashion designers seek to answer a common call for calm through a Fall 2016 colour palette that captures strength and dependability while remaining uplifting, complex and sophisticated. Satisfying a universal desire for... [Read more ]

April 25, 2016 Trends
Consumer trends in the cosmetics industry

What are the key trends and explanatory factors at the core of cosmetics consumers’ buying act? What are their purchase behaviours, how do they view brands? Where do they buy their products, and how do they react to prices and special offers? On April14, consulting agency Simon... [Read more ]