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From SMEs to multinational companies, the actors of the cosmetic industry the world over are numerous and different. The consumer may think that, by switching from a brand “A” to a brand “B”, or from this retail network to that retail network, he opts for products from different companies. Not that sure! In the end, the cosmetic world is built on a score or two of major entities that share half the sales on three continents (USA, Europe, Japan.) A recap.
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