November 8, 2017 Cosmetics news

Connected beauty: cosmetics applications are taking smartphones by storm

68% French people have a smartphone, and several studies have shown they use it four hours a day on average. Given this real 3.0 addiction, skincare brands have decided to play the game: they are now seeking to capture the market of smartphone apps.

The cosmetics industry is going more and more digital and has been designing mobile applications to better help consumers with their shopping experience. But what are they for exactly?

Deciphering cosmetics

Clean Beauty
A French mobile application launched by cosmetics laboratory Officinea. It screens the list of ingredients contained in beauty products.
Users only need to scan the list of ingredients. If the product composition is ‘clean', nothing is displayed. On the contrary, if it contains controversial substances, they appear on the screen. Explanations from the scientific literature are provided to show why it might be better to avoid these ingredients.
The application is free and available to everyone.
Where can I find it?
Clean Beauty is available on the Apple Store and Google Play.

Making bookings easier

Phyt's App
The French organic cosmetics brand has launched a mobile application to make it possible to book a Phyt's treatment with a beautician in the network, at home or even at work. Customers only need one click to have access to the detailed sheets of the various treatments possible, so they can quickly select the service, time, and even choose the practitioner among those available.
The application is free.
Where can I find it?
Phyt's App is available on Apple and Android devices.

Carrying out a skin diagnosis

La Roche-Posay
Sensitive skin expert La Roche-Posay offers a digital tool to define everyone's skin needs. You need to fill in a rather precise questionnaire to establish the diagnosis and discover your own adapted beauty routine.
The brand has also designed an application dedicated to teenagers suffering from acne. En Mode Posay is a playful interface that serves as a reminder to help young people follow their skincare routine. There is even a selfie function to check the skin evolution on a daily basis.
The applications are free.
Where can I find them?
They are available on Apple and Android devices.

Ioma à moi
In addition to offering skin diagnoses in their stores, Ioma has developed a mobile application for users to remember their analysis results. What for? Judge and watch the evolution of their skin condition over time.
Still with a view to take care of yourself, there is a functionality that provides the UV index of the day.
The application is free and available to everyone.
Where can I find it?
Ioma à moi is available on Apple and Android devices.

Previsualizing the result of a product before buying

Make-up Genius
Developed by L'Oréal, this simulator makes it possible to virtually test makeup products – sold by L'Oréal, of course. Just put the front camera in selfie mode and choose the products to put on your face. The group thought that was not just quite enough, so they went even farther with the Shade Genius application to test and find the perfect foundation shade for you.
The applications are free.
Where can I find them?
They are available on the Apple Store and Google Play.

OPI Nai Studio
Who has never tried ten different shades on every nail while strolling in a nail varnish department? Thanks to the OPI application, you will no longer need to daub your fingers with nail varnish to choose your own favourite. Just take a picture of your hand and try the different references offered by the brand.
Price: The application is free and available to everyone.
Where can I find it? OPI is available on the Apple Store and Google Play.

The mobile market is growing exponentially. It represents a great opportunity for beauty brands to increase their turnovers. They should be accessible to mobile users to satisfy their desires with only one finger pressure!


© CosmeticOBS-L'Observatoire des Cosmétiques
Your comments

Please login to see all comments

All articles [604]
November 22, 2017 Cosmetics news
DIY cosmetics: a child’s play?

DIY is real trendy right now, it is absolutely everywhere. The web is teeming with recipes, tutorials, and all kinds of other tips to prepare your own beauty products yourself. What is the promise? Having safe skincare products, knowing what ingredients they contain, and saving money, while... [Read more ]

November 20, 2017 Cosmetics news
A short guide to hair removal

Hairs die hard. There are plenty of techniques to finally get rid of hairs, but not all of them are adapted to every body part. What type of hair removal for what area? What technique? With or without cosmetics? You will find everything you need to know below. [Read more ]

© kasto80 /
November 17, 2017 Cosmetics news
Beauty giants get serious about sustainability with new initiative

Clarins, Coty, L'Oréal and Groupe Rocher have teamed up on a new initiative to encourage sustainability within the beauty industry. The four cosmetics giants worked with EcoVadis, a collaborative platform providing sustainability ratings and performance improvement tools, on the concept,... [Read more ]

November 14, 2017 Cosmetics news
The right lip care gestures and products in winter

The autumn season is here: the sun goes down earlier, the ground is strewn with tree leaves, and temperatures are falling. Gloves, scarves, and coats are basics to brave the cold, but what about the mouth? This sensitive part directly exposed to the cold also suffers. Of course, to protect it,... [Read more ]

November 13, 2017 Cosmetics news
How Millennials take good care of their hair

What are Millennials’ hair habits? That is the question American customizable hair care brand Cloud10 decided to answer. To this aim, in August 2017, they surveyed a panel of 1,000women aged 18-35, from the United States, and belonging to different social classes. [Read more ]

© Yves Saint Laurent Beauté
November 6, 2017 Cosmetics news
An 'Opium' at €2,000 for 15 ml, anyone?

To celebrate '40 years of success and audacity', Yves Saint Laurent Beauté has called on artist and gilder Manuela Paul-Cavallier to transform the bottle of its iconic 'Opium' fragrance into an exceptional creation. With a striking gold finish, the anniversary edition goes on sale in a... [Read more ]

November 1, 2017 Cosmetics news
Christmas 2017: beauty Advent calendars are here

Still 53 days before Santa Claus shows up with his sack… Instead of crossing out the days on a makeshift calendar until the fateful day, why not make things a bit more pleasant? Beauty Advent calendars started flourishing in stores a few years ago, and have been causing mass hysteria ever... [Read more ]

October 30, 2017 Cosmetics news
Beauty increasingly linked to health

“Health Is The Future Of Beauty” is an exclusive study carried out by Ipsos for L’Oréal Active Cosmetics in five countries (USA, Germany, France, Brazil, China), among 5000 women, to understand the numerous connexions existing between health and beauty. The results of... [Read more ]

© CosmeticOBS-L'Observatoire des Cosmétiques
October 27, 2017 Cosmetics news
140 cosmetic references containing prohibited substances withdrawn from the market

Last June, the French UFC-Que Choisir magazine denounced the presence of 23cosmetics containing prohibited ingredients on the market. The two main targeted substances were preservatives: Isobutylparaben and Methylisothiazolinone. Following this announcement, the DGCCRF (French General... [Read more ]

October 25, 2017 Cosmetics news
Hair loss: the story of a social burden

Whether men or women, young or older people, everyone can be affected by hair loss. Alopecia may be punctual or, on the contrary, irreversible. As the Toppik redensifying powders intended to fill in sparse areas are arriving in France, the issue of the malaise related to hair loss is put in the... [Read more ]