http://www.cosmeticobs.com/news/cosmetics-news/the-importance-of-having-beautiful-hair-for-men-4729
November 27, 2017 Cosmetics news

The importance of having beautiful hair for men

In the ‘my hair, my fight’ series, it is now time for men’s behaviour to be gone through with a fine-toothcomb. If these gentlemen often have the reputation not to take care of themselves (except for elementary hygiene rules), a study conducted by Dove last summer deconstructed these clichés to demonstrate the special bond that makes them one with their mane of hair. To this aim, the cosmetics brand surveyed a panel of Americans belonging to different social classes.

To understand the men/hair relationship, Dove started by taking interest in masculine habits as regards hair maintenance. Six men out of ten wash their hair in a flash, in less than 60 seconds, most of the time in the morning. 44% of respondents consider their hair looks better when it is clean.
Of course, they do not waste time with washing, but they are much more conscientious with hair styling. 66% of the men surveyed say they do their hair every day, while only 7% admit they never try. Indeed, nine men out of ten look at themselves in the mirror at least once a day to check their hair is in place. Hairstyle is actually a serious concern.
In addition, the survey reveals that three men out of five dream of having healthier and stronger hair. How can they do it? To 57% of respondents, frequent washing is the key (although dermatologists recommend the contrary!), and one man out of four thinks eating avocado toasts has a positive impact on hair quality.

All about image

From a professional standpoint, eight men out of ten consider a perfect hairdo contributes to giving a good impression of themselves. To them, sportsmen, lawyers, and fashion designers are those with the best haircuts.
As they are willing to look good at a date, eight men out of ten believe their hair is a seducing, glamorous parameter. As a result, it is no surprise the same number associate hairdo with self-esteem.
Men also have their own bad hair days. Dove reveals 44% of men have already felt embarrassed, sad, or non-desirable because of what they had on their heads. To 86% of the people surveyed, the hair reflects personality.

No more shaggy-haired men ready in five minutes. The Dove survey highlights the image of a male concerned about his hair and who associates it with different parameters in his life like self-esteem, desire, or the world of work. Are men like any other women? 

JS

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