November 27, 2017 Cosmetics news

The importance of having beautiful hair for men

In the ‘my hair, my fight’ series, it is now time for men’s behaviour to be gone through with a fine-toothcomb. If these gentlemen often have the reputation not to take care of themselves (except for elementary hygiene rules), a study conducted by Dove last summer deconstructed these clichés to demonstrate the special bond that makes them one with their mane of hair. To this aim, the cosmetics brand surveyed a panel of Americans belonging to different social classes.

To understand the men/hair relationship, Dove started by taking interest in masculine habits as regards hair maintenance. Six men out of ten wash their hair in a flash, in less than 60 seconds, most of the time in the morning. 44% of respondents consider their hair looks better when it is clean.
Of course, they do not waste time with washing, but they are much more conscientious with hair styling. 66% of the men surveyed say they do their hair every day, while only 7% admit they never try. Indeed, nine men out of ten look at themselves in the mirror at least once a day to check their hair is in place. Hairstyle is actually a serious concern.
In addition, the survey reveals that three men out of five dream of having healthier and stronger hair. How can they do it? To 57% of respondents, frequent washing is the key (although dermatologists recommend the contrary!), and one man out of four thinks eating avocado toasts has a positive impact on hair quality.

All about image

From a professional standpoint, eight men out of ten consider a perfect hairdo contributes to giving a good impression of themselves. To them, sportsmen, lawyers, and fashion designers are those with the best haircuts.
As they are willing to look good at a date, eight men out of ten believe their hair is a seducing, glamorous parameter. As a result, it is no surprise the same number associate hairdo with self-esteem.
Men also have their own bad hair days. Dove reveals 44% of men have already felt embarrassed, sad, or non-desirable because of what they had on their heads. To 86% of the people surveyed, the hair reflects personality.

No more shaggy-haired men ready in five minutes. The Dove survey highlights the image of a male concerned about his hair and who associates it with different parameters in his life like self-esteem, desire, or the world of work. Are men like any other women? 


© CosmeticOBS-L'Observatoire des Cosmétiques
Your comments

Please login to see all comments

All articles [607]
© CosmeticOBS-L'Observatoire des Cosmétiques
December 11, 2017 Cosmetics news
Back to the aluminium battle?

Aluminium keeps raising concerns, whether it is contained in drugs, vaccines, or convenience goods, including cosmetics. Again, at a recent symposium they organized, the E3M association relied on scientific presentations to revive the anti-aluminium flame and called for ‘necessary citizen... [Read more ]

December 4, 2017 Cosmetics news
Anti-aging: give way to benevolence…

Enjoy your age, be positive about time, practice Happy aging, slow lifting, youth coaching, or positive cosmetics… It is no longer time to fight, but to be supportive. This new kindly approach to the skin’s youth has every chance of seducing consumers, but also to change our... [Read more ]

November 22, 2017 Cosmetics news
DIY cosmetics: a child’s play?

DIY is real trendy right now, it is absolutely everywhere. The web is teeming with recipes, tutorials, and all kinds of other tips to prepare your own beauty products yourself. What is the promise? Having safe skincare products, knowing what ingredients they contain, and saving money, while... [Read more ]

November 20, 2017 Cosmetics news
A short guide to hair removal

Hairs die hard. There are plenty of techniques to finally get rid of hairs, but not all of them are adapted to every body part. What type of hair removal for what area? What technique? With or without cosmetics? You will find everything you need to know below. [Read more ]

© kasto80 /
November 17, 2017 Cosmetics news
Beauty giants get serious about sustainability with new initiative

Clarins, Coty, L'Oréal and Groupe Rocher have teamed up on a new initiative to encourage sustainability within the beauty industry. The four cosmetics giants worked with EcoVadis, a collaborative platform providing sustainability ratings and performance improvement tools, on the concept,... [Read more ]

November 14, 2017 Cosmetics news
The right lip care gestures and products in winter

The autumn season is here: the sun goes down earlier, the ground is strewn with tree leaves, and temperatures are falling. Gloves, scarves, and coats are basics to brave the cold, but what about the mouth? This sensitive part directly exposed to the cold also suffers. Of course, to protect it,... [Read more ]

November 13, 2017 Cosmetics news
How Millennials take good care of their hair

What are Millennials’ hair habits? That is the question American customizable hair care brand Cloud10 decided to answer. To this aim, in August 2017, they surveyed a panel of 1,000women aged 18-35, from the United States, and belonging to different social classes. [Read more ]

November 8, 2017 Cosmetics news
Connected beauty: cosmetics applications are taking smartphones by storm

68% French people have a smartphone, and several studies have shown they use it four hours a day on average. Given this real 3.0 addiction, skincare brands have decided to play the game: they are now seeking to capture the market of smartphone apps. [Read more ]

© Yves Saint Laurent Beauté
November 6, 2017 Cosmetics news
An 'Opium' at €2,000 for 15 ml, anyone?

To celebrate '40 years of success and audacity', Yves Saint Laurent Beauté has called on artist and gilder Manuela Paul-Cavallier to transform the bottle of its iconic 'Opium' fragrance into an exceptional creation. With a striking gold finish, the anniversary edition goes on sale in a... [Read more ]

November 1, 2017 Cosmetics news
Christmas 2017: beauty Advent calendars are here

Still 53 days before Santa Claus shows up with his sack… Instead of crossing out the days on a makeshift calendar until the fateful day, why not make things a bit more pleasant? Beauty Advent calendars started flourishing in stores a few years ago, and have been causing mass hysteria ever... [Read more ]