http://www.cosmeticobs.com/news/cosmetics-news/why-french-women-are-getting-more-and-more-interested-in-organic-cosmetics-4651
September 26, 2017 Cosmetics news

Why French women are getting more and more interested in organic cosmetics

French organic cosmetics brand Phyt’s has just launched their first mobile application. What for? To make it possible for consumers to book an appointment for an aesthetic treatment at home or at work. Phyt’s seized the opportunity to unveil the results of a survey they commissioned to OpinionWay on French women’s attitude towards organic cosmetics.

To conduct this study, research institute OpinionWay surveyed a sample of 1,022 women aged 18 and over in June 2017.

OpinionWay endeavoured to define and understand the determining factors in purchasing a cosmetic product. The price, composition, and efficacy are the three criteria on top of the list.

The list of ingredients is actually a selection criterion. 71% of women declare they trust natural-certified cosmetics and 64% trust organic-certified ones. These products are so popular that 33% of the panel said they have already bought organic hygiene products several times, 19% that they have consumed them at least once, and 21% that they intend to. A more radical quarter of them claim they do not consume any because to them, these products are devoid of any interest.

Lastly, what are the reasons that determine the purchase of organic-certified products? There are seven of them:
• Fear of the harmful ingredients that can be found in conventional cosmetics
• Will to use products that are good for the skin
• Desire to consume products whose composition is more environmentally friendly
• Curiosity to test new products
• Wish to offer children safer skincare products
• Fear of getting more allergies following the use of cosmetics distributed through the usual channel
• Impression that organic products are more efficient

Obviously, today, consumers tend to be better-informed and more mindful of what they buy. They also aspire to be in greater harmony with nature. One thing is for sure, organic cosmetics will keep flooding in French bathrooms for quite long.

JS

© CosmeticOBS-L'Observatoire des Cosmétiques
Your comments

Please login to see all comments

All articles [623]
February 14, 2018 Cosmetics news
Dark spots: when your hands betray your age

There is no doubt that for many of us, getting older without the visible signs of skin aging is the ultimate dream. If the cosmetics industry proves doubly ingenious to offer face care products, the other body parts are often overlooked, in particular the back of the hands, although they are the... [Read more ]

February 13, 2018 Cosmetics news
Cosmetics market and trends in the United Arab Emirates

Everyone knows the cosmetics industry is one of the most flourishing in the world. However, trends and consumers’ desires vary from one country to another. At the Cosmed International Congress organized on June9, 2017, Business France provided an overview of the cosmetics landscape... [Read more ]

February 12, 2018 Cosmetics news
Women now aiming for toned rather than thin as ideal body shape suggests study

Beauty standards have changed over recent years according to new research, with women now preferring a slim but muscular figure over simply being thin. [Read more ]

© vadimguzhva / Istock.com
February 8, 2018 Cosmetics news
Study links acne with increased risk of depression

Acne patients have a significantly increased risk of developing major depression, particularly within one year of acne diagnosis, according to a Canadianstudypublished in the British Journal of Dermatology. A new study, led by researchers at the University of Calgary in Canada,... [Read more ]

© AAMIR QURESHI - AFP/Archives
February 7, 2018 Cosmetics news
To baldly grow: Japan scientists regrow hair at record rate

Polished pates and thinning thatches may one day be a thing of the past, thanks to Japanese scientists who have developed a way to grow hair follicles at a record rate.The study used two kinds of cells placed in silicone containers to cultivate "hair follicle germs" -- the sources of the tiny... [Read more ]

February 7, 2018 Cosmetics news
Valentine’s Day without Valentine: a three-step guide

It is the same old story every year: as soon as February shows up, all stores get adorned with heart-shaped decorations to announce the arrival of Valentine’s Day. If celebrating love is indeed a charming concept as such, not everyone appreciates it that much. This year, rather than... [Read more ]

February 6, 2018 Cosmetics news
Cosmetics market and trends in Japan

Everyone knows the cosmetics industry is one of the most flourishing in the world. However, trends and consumers’ desires vary from one country to another. At the Cosmed International Congress 2017, Business France provided an overview of the cosmetics landscape in different regions of the... [Read more ]

January 31, 2018 Cosmetics news
Makeup for all

The first ‘unisex’ makeup range was released on December18, 2017. Available online, Jecca offers products for everyone, including the LGBT community, still too little often targeted by the cosmetics industry. [Read more ]

January 24, 2018 Cosmetics news
Skin diagnosis: new beauty snobbery

The era of compulsive cosmetics consumption is over. In parallel to the customizable cosmetics trend, another concept is emerging as fast as ever: skin diagnosis. Ideal to determine your skin profile, it is becoming more and more democratic. Here is a short overview of the different tools... [Read more ]

January 22, 2018 Cosmetics news
Please conceal these unsightly pores!

Blocked, dilated, or visible pores are a recurring issue for a great part of the population. The appearance of pores is a real skin problem: it is public enemy no.1 for many of us. As a matter of fact, the cosmetics industry keeps developing new products to try and conceal them. And yet,... [Read more ]