http://www.cosmeticobs.com/news/focus-on-french-launches/sock-masks-for-feet-4603
July 20, 2017 Focus on French Launches

Sock masks for feet

© CosmeticOBS - L'Observatoire des Cosmétiques

They are always forgotten… but this summer, they are in the spotlight as part of the ‘mask mania’! Soaked socks to be adjusted on the feet with adhesive strips are getting more and more common. Exfoliating, moisturizing, regenerating… they provide everything you need for a ‘spa foot treatment’ at home… and to repair (a little) the damages due to negligence the rest of the year.

Ready to slough?

No grater, no pumice stone, no scary fish… only fruit acids and/or a high dose of urea to remove callosities. Exfoliating foot sock masks come from Asia (Japan or Korea), and they have become a real phenomenon.
It all started with Baby Foot (two 35ml socks, €15.49), no 1 in Japan, and then they multiplied like hot cakes.
You can now find these disposable masks both in pharmacies (Xerial Exfoliating Foot Mask by Laboratoires SVR, €19.90; Luxiderma Exfoliating Foot Socks, €11.99), and supermarkets
(Mercurochrome Pedi-Peeling Exfoliating Mask, €11.90; SOS Pied Exfoliating Sock Mask, €15.59 in Monoprix stores).
The principle is always the same. Slip the generously soaked socks on dry and clean feet, keep them on for an hour (if you need to move with the socks on, put on real cotton socks as well not to slide on the floor), and then remove the formula with water and soap. Then, just wait four to eight days, depending on the stratum corneum thickness. The slough is impressive and lasts several days. Strips of skin fall to the ground… Now, that is not very glamorous, but quite efficient to restore softness. Sceptics will say the top of the feet does not need these strong exfoliating agents, only the soles, but SVR asserts their ‘soaking technique is rigorously studied to only target rough, thickened areas under the feet and preserve sensitive areas.' Be it as it may, do not use them more than once every three months.

Give yourself a fresh start with masks

Same conditioning, but this time, the socks are soaked with nourishing, moisturizing, repairing, or refreshing actives… and can be left on. Just wait 15 to 30 minutes and let the excess of product penetrate.
They are available at Sephora's (Almond or Lavender Foot Mask, €3.95 each), Monoprix's (SOS Pied
Moisturizing Mask, €10.39), Loua (Fabric Foot Mask, €3.90), and Qiriness (Wrap Pieds Hydra-Repair, €4.90).
Right now, Joliderm's are the only ones to combine several actions (Masque Tissu Pieds Exfoliant, Purifiant et Adoucissant – exfoliating, purifying, and softening fabric foot mask, €11.90).
Foot masks are even spreading to the green segment, with Kure Bazaar's Natural Pedicure Ritual Foot Care Mask & Utensils (€6). Thanks to these slippers soaked with an exclusive cream based on natural extracts of organic barley, aloe vera, and avocado oil, the file, and the wooden cuticle pusher, you will definitely recover your baby's skin! Here is an idea to follow up… 

Ariane Le Febvre

© CosmeticOBS-L'Observatoire des Cosmétiques
Your comments

Please login to see all comments

All articles [70]
December 7, 2017 Focus on French Launches
Pretty hand creams at last!

The season of hand creams has come! The good news is, at last, they are presentable, even luxurious. New nicely-shaped packaging (oval, pebbles…), original decorations, and precious formulas stand out as the end of the year approaches. Design and skincare have finally blended! [Read more ]

November 30, 2017 Focus on French Launches
Beauty ferments…

Pre- and probiotics, yeasts, ferments… these ingredients have been emerging as the new cosmetics stars. Beauty is in full fermentation! After the success of fermented food (yoghurts, tea, rice, vinegar…) and the advent of the microbiome, they are now invading the world of skincare. [Read more ]

November 23, 2017 Focus on French Launches
Sulfate-free shower gels in supermarkets

No doubt the added value will make a difference in the oh-so competitive hygiene-beauty supermarket departments! Both major players and niche brands are going sulfate-free. It is becoming an essential trend… [Read more ]

November 16, 2017 Focus on French Launches
Here come brows again!

Brows, second and last part… If they are just inexistent, sparse, or too pale, you can use products specially formulated for them, or associations combining lash and brow revitalization. The brow segment is booming so much that after whole makeup collections, you will now find brow care... [Read more ]

November 9, 2017 Focus on French Launches
Brow makeup innovations

Brow makeup is unaffected by the crisis: it has been experiencing roughly the same meteoric ascent as nail varnish recently. Today, you can go out without any makeup on, but not if you have not ‘done’ your brows… After palettes, ‘pomade’ pencils, highlighters for... [Read more ]

November 2, 2017 Focus on French Launches
Anti-blue light face care

The world of skincare is being stirred up by a new obsession: blue light. Protection (mostly antioxidant) against this 21th century scourge seems to be the winning claim right now. And the movement is still in its infancy… [Read more ]

October 26, 2017 Focus on French Launches
Gold masks

As yearend celebrations are approaching, cosmetics are getting adorned with gold, which offers its radiant virtues to a row of new cream or sheet masks for quite spectacular results! You will instantaneously turn into a real bathroom Cleopatra! [Read more ]

October 19, 2017 Focus on French Launches
Inventive… and increasingly green packaging

Is it the publication of the Cosmos European standard on natural and green cosmetics that stimulates the use of recyclable packaging? Be it as it may, things are changing both in terms of packaging and formulas! Beauty, the overpackaging industry, is actually making efforts to pollute less. [Read more ]

October 12, 2017 Focus on French Launches
Red eye shadows

It is the trendy colour this autumn, and even supermarkets have adopted it. You are scared of looking like an albino rabbit? No panic: even if it is not that easy to wear, when it is shaded with brown or purple or provides a burgundyish or earth-toned result, it gets much more flattering. [Read more ]

October 5, 2017 Focus on French Launches
Fresh cosmetics

It seems ‘fresh’ is the new trendy word in the skincare world. After the wave of smoothies and other superfoods, beauty is also doing its own shopping! There is still this idea of using food ingredients, but with a significant new parameter: they should be freshly formulated,... [Read more ]