June 26, 2017 Trends

Cosmetics based on flower waters

Delicate, scented, and coloured, flowers are not just a pleasure for our senses: many of them have beneficial effects on the skin. Their presence in skincare rituals is nothing new, and the cosmetics industry intends to keep using them for a long time. Rose, cornflower, or lavender, flowers are everywhere.

Whatever their smell or action on the skin, there is something for every taste!

Regard Hypnotica - Sanoflore

Product: the French brand has developed an anti-fatigue eye contour. The cream may be applied on both dark circles and lids to smooth the whole area and visibly reduce the appearance of wrinkles. Sanoflore has used Organic Centaurea Cornflower water from the French region of Vercors for its decongestant virtues.
Price: Regard Hypnotica is available for about €27.90 for a 15ml capacity.
Where can I find it? The brand is distributed in pharmacies and parapharmacies, but it is also available from all conventional distributors. The cream can also be found on online selling platforms.

Revitalizing Nourishing Cream – Officinea

Product: Specifically dedicated to dry, tight epidermises, the Revitalizing Nourishing Cream soothes the sensation of skin discomfort. It is the verbena floral water that was used in this formula for its refreshing, softening, and soothing properties. Camomile water can also be found in it for its toning and regenerating benefits.
Price: Count €29.90 for a 40ml tube.
Where can I find it? Officinea is available online on the brand's own e-shop, as well as through beauty advisors at home.

9 to 5 - Lush

Product: The British brand has developed a makeup removing & cleansing lotion. There is Italian everlasting flower water in it to help cleanse makeup residues.
Price: The 100ml bottle is sold for €10.95.
Where can I find it? In all Lush stores, but also on the brand's online store.

Smoothing Care – Eye & Lip Contour - Nafha

Product: Here is another product to smooth the eye contour area, but which can also be applied around the lips. This skincare cream is formulated with a cornflower hydrolate for its moisturizing and soothing action. As for witch hazel water, it enhances microcirculation.
Price: To get this product, you will need to pay €46 for a 30ml capacity.
Where can I find it? Nafha is distributed in beauty salons and by a few organic resellers. However, the brand has its own e-shop.

Eau de Rose - Melvita

Product: How can we talk about flowers in cosmetics without mentioning roses? Melvita offers 100% petal-based water to be used as a lotion to get the skin ready for the next skincare products. It moisturizes, regenerates, and refreshes the epidermis.
Price: Count €11.50 for the 200ml version. Good to know: Melvita has also developed other pure floral waters to be selected according to your skin type and problems.
Where can I find it? The brand is sold in pharmacies/parapharmacies and supermarkets, but also on the Melvita online store.

Neutral Liquid Soap - Centifolia

Product: It is a neutral cleansing base free from any perfume or essential oil to guarantee its osmosis with the skin. However, Centifolia has added lavender floral water to the formula for its soothing virtues.
Price: The 500ml pump-bottle is available for €8.90.
Where can I find it? All products can be found on the brand's e-shop.

This list is far from exhaustive, since there are so many products containing one or more floral waters on the market, in all cosmetics segments – mostly organic, but also conventional and dermocosmetics brands. This can be explained both by the properties they are endowed with and their excellent skin tolerance…


© CosmeticOBS-L'Observatoire des Cosmétiques
Your comments

Please login to see all comments

All articles [130]
© Bertrand GUAY / AFP
October 4, 2017 Trends
Spring beauty: shine on

Dewy, glowing skin has long been a staple catwalk beauty look, but this season elevated the trend, with multiple fashion houses sending their models down the runway with faces that positively shone. There is no doubt that the biggest beauty trend to emerge from the Spring/Summer 2018 fashion... [Read more ]

September 27, 2017 Trends
Cosmetotextile: slipping on beauty

As cosmetics brands vie each other in inventiveness to offer the public new skincare products with ever-more innovative galenics and textures, an alternative branch now provides consumers with a new way to consume beauty: cosmetotextile. As its name suggests, it is an association between textile... [Read more ]

September 18, 2017 Trends
Beauty boxes are getting green

It has been a few years since beauty boxes have invaded cosmetics consumer mail boxes. The offering is massive, there is something for every taste. And those that prefer to invest in organic skincare have not been left behind, since green-labelled boxes have also been launched. Some of them... [Read more ]

© CosmeticOBS-L'Observatoire des Cosmétiques
August 24, 2017 Trends
One third of anti-ageing products come from Asia

Asia’s ageing population continues to grow at an unprecedented rate, and the beauty industry has taken notice of this shift in demographics. New research from global market intelligence agency Mintel reveals that, in 2016, over one third (37%) of global beauty and personal care (BPC)... [Read more ]

June 28, 2017 Trends
Sun exposure: 7 solutions to minimize risks

If summer holidays rhyme with seaside, rest, and beaches, they are also synonymous of sunbathing, which can be harmful for health: in addition to accelerating skin aging, UV rays are determining factors in the appearance of skin cancers. So, to help the public better understand what sun exposure... [Read more ]

June 26, 2017 Trends
Seduction: when it all hangs by a hair

What is the relationship between the French and the opposite sex’s pilosity? Is it a brake in the search for love not to carry out hair removal or, on the contrary, an advantage? The Wilkinson razor brand tried to solve this mystery with an Ipsos-conducted survey. Disparaged for decades,... [Read more ]

June 12, 2017 Trends
Nutricosmetics: a different beauty solution

Creams, gels, lotions… These are the canonical forms of cosmetics the industry has made consumers used to. However, a new generation of care products has been emerging for a while: nutricosmetics. [Read more ]

May 31, 2017 Trends
It is a short step from home to beauty salons

As more and more trades are getting ‘uberized’, the beauty industry has been creating different consumption patterns. You no longer need to go to beauty salons to have a manicure, have your hair removed, or benefit from any other treatment. From now on, you will just need a few... [Read more ]

May 29, 2017 Trends
Cosmetics based on sea water

It is widely known that sea water is good for the skin, because it is filled with various trace elements. That is the reason why the cosmetics industry has set its heart on this ingredient. Whether in supermarket references or luxury products, sea water is flooding into the beauty sphere. [Read more ]

May 10, 2017 Trends
Cosmetics for girls in bloom

Clearly, the makeup trend is getting more and more regressive. Pop and acid packaging, fruity smells, flashy colours… it is all intended to remind us of our childhood. And yet, all these playground-looking cosmetics are not made for young girls, but for women with an assertive behaviour.... [Read more ]