April 23, 2013 Trends

Leading Beauty Trends for 2013, by Euromonitor

The beauty and personal care market experienced another strong year in 2012, improving upon its 2011 performance despite the deepening of the economic crisis in Europe and a slowdown in China’s economic growth. There have been changes in what the recessionary consumer views as "value". Consumers are now more willing to pay for convenience, with "experience" also becoming increasingly important in the value equation.

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© L'Observatoire des Cosmétiques
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