http://www.cosmeticobs.com/news/trends/seduction-when-it-all-hangs-by-a-hair-4567
June 26, 2017 Trends

Seduction: when it all hangs by a hair

What is the relationship between the French and the opposite sex’s pilosity? Is it a brake in the search for love not to carry out hair removal or, on the contrary, an advantage? The Wilkinson razor brand tried to solve this mystery with an Ipsos-conducted survey. Disparaged for decades, at least by the female sex, because they are considered as evidence of a lack of hygiene, hairs die hard.

If being hairy is natural – and useful! –, both men and women still do their utmost to get rid of their hairs. But what do they really think about them?

The hair paradox

Good news, 54% of men consider that as regards hair removal, we expect too much from women. Indeed, modern society codes are increasingly more drastic for ladies… and having a skin devoid of any hair is one of them. As a matter of fact, 63% of men think this phenomenon of systematic depilation is trendy.

However, and there is the rub, although men denounce the social pressure women have to cope with, it seems they are actually responsible for it! Indeed, to 86% of them, hair removal is part of the seduction process.
In addition, the young generation (aged 25 to 34), represents the most demanding age group as far as these hair removal issues are concerned, since 93% of young men consider women cannot be attractive if they are hairy.
Women can always find consolation in the fact that the trend gets less marked with age. Only 79% of men aged over 55 do not like hairy women – now, that is relieving!

What about women?

They are the first concerned, but it seems that as time goes by, they are getting ever more demanding with the opposite sex. 46% of them feel that a man who takes care of his pilosity is more attractive.
The same goes for younger women, who are the most sensitive to these issues: 56% of women aged 25-34, compared to 36% of those aged 55 and over. Apparently, the older we get, the easier it is to accept our spouse's hairs.

The conclusion is clear for the hairs that cover our body: getting rid of them is important to look attractive and seduce someone.
Still, it is essential to bear in mind that it is natural to be hairy. Even if it does not always mirror our idea of aesthetics, it does contribute to regulating our body's temperature and controlling our skin's hydration level. Hairs do not look that nice, that is true, but they are still quite useful!

 JS

© CosmeticOBS-L'Observatoire des Cosmétiques
Your comments

Please login to see all comments

All articles [126]
June 28, 2017 Trends
Sun exposure: 7 solutions to minimize risks

If summer holidays rhyme with seaside, rest, and beaches, they are also synonymous of sunbathing, which can be harmful for health: in addition to accelerating skin aging, UV rays are determining factors in the appearance of skin cancers. So, to help the public better understand what sun exposure... [Read more ]

June 26, 2017 Trends
Cosmetics based on flower waters

Delicate, scented, and coloured, flowers are not just a pleasure for our senses: many of them have beneficial effects on the skin. Their presence in skincare rituals is nothing new, and the cosmetics industry intends to keep using them for a long time. Rose, cornflower, or lavender, flowers are... [Read more ]

June 12, 2017 Trends
Nutricosmetics: a different beauty solution

Creams, gels, lotions… These are the canonical forms of cosmetics the industry has made consumers used to. However, a new generation of care products has been emerging for a while: nutricosmetics. [Read more ]

May 31, 2017 Trends
It is a short step from home to beauty salons

As more and more trades are getting ‘uberized’, the beauty industry has been creating different consumption patterns. You no longer need to go to beauty salons to have a manicure, have your hair removed, or benefit from any other treatment. From now on, you will just need a few... [Read more ]

May 29, 2017 Trends
Cosmetics based on sea water

It is widely known that sea water is good for the skin, because it is filled with various trace elements. That is the reason why the cosmetics industry has set its heart on this ingredient. Whether in supermarket references or luxury products, sea water is flooding into the beauty sphere. [Read more ]

May 10, 2017 Trends
Cosmetics for girls in bloom

Clearly, the makeup trend is getting more and more regressive. Pop and acid packaging, fruity smells, flashy colours… it is all intended to remind us of our childhood. And yet, all these playground-looking cosmetics are not made for young girls, but for women with an assertive behaviour.... [Read more ]

May 4, 2017 Trends
Cosmetics based on fruit water

Fruit is healthy. The precept ‘eat five portions of fruit and vegetables a day’ reminds us of it often enough. But if you fail consuming your daily ration of greenery, why not turn to beauty products based on fruit waters? They are also good for your skin, even if you cannot eat... [Read more ]

April 26, 2017 Trends
Eye makeup: the 5 current trends on Instagram

With its 400million daily users, Instagram is one of the most popular social platforms. Every day, major brands, bloggers, and other influencers share the latest current trends. Which ones are highly rated right now among Instagrammers? [Read more ]

April 12, 2017 Trends
Brows: beware of the hornet’s nest!

It has already been quite a while since brows became an essential segment in the cosmetics industry: all brands offer beauty products to take care of them now. And yet, makeup and hair removal in this area does require some practice. [Read more ]

© CosmeticOBS-L'Observatoire des Cosmétiques
March 22, 2017 Trends
Perfumes: a tribute to rural regions…

Only the most precious nectars used to conceal both natural and rare raw materials (Rose de Mai, jasmine from Grasse, Tunisian orange blossom, Laotian Oud…), but things are changing now. More affordable editions also highlight rural regions this spring. [Read more ]